How to Advertise at a Trade Show

Trade shows are a terrific source of advertising, especially for small or new companies. They are also a great place to launch new products. Trade shows are also good places to network with other business people and build referrals. However, because vendor booths at trade shows can be expensive, it's important to come prepared to make the event successful.

Instructions

Difficulty: Moderately Easy

1. Be early and have your booth set up prior to the show opening.
2. Make your display simple and not overbearing. Although you might have a lot of product and information to display, it's important not to confuse and overwhelm the customer. Add some color to the display to draw attention and set you apart from other vendors.
3. Stand in front of the booth and talk to people walking by rather than sitting behind a table. Be approachable and talk to everyone you can.
4. Have plenty of material available, including business cards, flyers, brochures, samples and any other marketing tools that will help your business.
5. Offer a raffle or drawing. This is a great way to get personal contacts. Have each guest fill out a quick survey and enter it for a drawing. After the trade show, follow up with each contact.

Tips & Warnings

• Dress professionally and be friendly. Smile at all times.
• Network with other vendors during down time.
• If someone is interested in your product or business, get their contact information. Call or email them. Do not rely on them to contact you.
• Never put down another a vendor at the show. This is bad business.