How to Become a Window Dresser

Retail is a competitive industry. Effective merchandising plays a major role in this business, as the first step in making sales is grabbing the customers' attention. If you enjoy checking out store displays or have ever looked at a display and thought, "I could do that," you may have what it takes to be a window dresser. Here are a few ways to break into the field of visual merchandising.

Instructions

Difficulty: Moderately Easy

Things You’ll Need:

• High school diploma
• Good communication skills
• Sense of creativity
• Generous supply of energy

1. Figure out what type of visual merchandising interests you the most (such as fashion-based or home interior shops).
2. Take a position at a retail store within your area of visual merchandising interest. Don't worry about not getting hired as a window dresser right off the bat.
3. Take an active interest in the merchandising routine of the business. Ask managers and/or district managers about upcoming floor plan changes. Learn about the company's standards for effective merchandising.
4. Volunteer. Offer to assist the staff with upcoming planograms and display campaigns. Make yourself available during those really busy periods of the retail year (such as back to school and Christmas). Just be sure to voice your interest before those busy periods go into full swing.
5. Share your ideas. Tell the managers about ideas you might have for improving a display. If your ideas translate to potential boosts in sales, they're going to listen!

Tips & Warnings

• This is, of course, not the one and only way to become a visual merchandiser. There are people in the industry who work through individual contracting or design firms. However, this avenue often requires some type of design degree.

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