How to Design a Business Identity

Developing a cohesive business identity is one of the most effective ways to make an impact on potential clients. When clients begin to associate a business with a look and feel, you have achieved success. A few key components can heighten the professionalism and polish of any business identity. Read on to learn how to design a business identity.

Instructions

Difficulty: Moderately Challenging

1. Establish a home base. Location is as much a part of your business identity as a pleasant business look. If you work from a home office, consider a post office box to increase your professionalism.
2. Choose a business name and motto. Your business name should roll off the tongue easily and reflect your business in a catchy, professional way. Your business motto should be easy to remember and designed for longevity.
3. Build a website. Websites are an economical way to reach a large number of people. By filling your site with rich, easy-to-navigate content, you heighten the possibility of finding new customers through the web. If building a website is beyond your knowledge and experience, search for a service to tailor a site to your needs.
4. Design a logo. Your business will benefit greatly from a unique logo that relates to your services and the style of your business. Consider colors and decorative elements that are easily reproduced and pleasing to the eye. If the design process is beyond your capabilities, consider hiring a graphic artist to help realize your vision.
5. Order business cards. Business cards with your logo, motto, address and other contact information are a convenient and professional way to spread the word about your company and bring your business identity together.
6. Design or order business letterhead. Stationery that carries your company logo, motto and pertinent contact information can go a long way in boosting the professionalism of your business identity and your business's credibility.

Tips & Warnings

• Buy a unique Internet domain instead of hosting your website through a community service.