How to Offer Coupons Online

If you have an online store, you may want to offer deals to your customers that will motivate them to make purchases from you. The average customer will be more likely to buy from an online merchant that offers substantial savings. The easiest way to tender specials to customers is to create online coupons that can be used on your website.

Difficulty: Challenging

Instructions

1. Decide on a deal. Before you offer your coupons, choose the special that you will offer. The coupon can give free shipping, a percentage off the sale or a flat rate subtracted from the final price.

2. Set up your website to accept coupons. Create a section on your checkout screen that allows users to input coupon codes that can be applied to their order. Make the toolbar simple to use.

3. Choose a coupon code. The coupon code allows the coupon to be used online. Most merchants use a 5- to 7-letter and number combination.

4. Pick an expiration date. Decide when the offer will end and any other limitations you may wish to impose.

5. Advertise your special offer. Send the coupon and the code to your current and future customers by email.

Tips & Warnings

• You can circulate your coupon codes through sites like Coupon Cabin and Deal Catcher in order to further advertise your online store's special.
• You must keep your offers simple. There should not be numerous limitations on the offer if you want the coupon to attract customers.