How to Sponsor A Cute Baby Contest

Cute baby contests are on television, the Internet and anywhere that associates with children. Sponsoring a cute baby contest is a fun way to promote your business. A contest usually needs to be supported by a sponsoring organization or business either financially or through donations of products or services. Follow these steps to promote your business while helping others enjoy a popular event.

Instructions

1. Work with an organization looking to host a cute baby contest or assemble a committee to host your own. Many children's hospitals, television stations and photography studios host and co-sponsor contests but need donations. If you are not solicited for donations, offer to help-it won't be turned down.

2. Ask about the details of the contest. Know the age group of eligible contestants, whether the winners are chosen live or based on photographs, and whether professional photography is allowed. The more you know the better you will be able to advertise.

3. Donate prizes for winners and runners-up. Baby books, clothes, diaper bags, gift certificates and professional photography sessions are all great prizes to consider.

4. Work with the hosting organization and co-sponsors to create posters, fliers and other promotional materials. Make sure your business logo is in as many places as it can be.

5. Give participation bags to all entrants, or include your materials in the organization's bags. These can include coupons and discounts, pamphlets, pacifiers with your logo, bumper stickers or any other promotions.

6. Send press releases and event invitations to all local media. Have a representative present at the cute baby contest to take media behind the scenes and answer questions.

Tips & Warnings

• Make sure to include both mothers and babies in the gift bag items.

• Ensure direct competitors won't sponsor the same contest by speaking directly with the hosts and helping to find co-sponsors if necessary.

• Give gift certificates or physical prizes rather than money if possible. This will bring customers into your business.

• Stick to your budget. Talk to marketing and public relations staff members and come up with a plan to maximize your promotion with a minimal budget. Be clear with the organization how large of a sponsor you will be and follow through with your promises.

• Avoid false advertising. If you promise a first place trophy and bicycle complete with helmet, training wheels and tassels, make sure you deliver it. The FTC and FCC regulate the advertisement of contests. You must fully disclose the rules and terms and never give a false description of possible winnings.

• Never fix contest results or favor specific contestants. This is not only unethical but is also against contest law and can result in extreme penalties and fines.