How to Market to Kids

Kids help parents decide how they spend their money. They ask for this toy and that pair of shoes. If you have a product or service that benefits children, then it is important to market directly to children. Here are some strategies for marketing to the little ones.

Instructions

1. Speak to kids on their level, but do not talk down to them. Keep your language to the point, and use current pop-culture phrases. Do not give them too much information. You will lose them.

2. Practice diversity. When using children in photographs to sell products or services, make sure you have groups of kids and make them diverse. Include short, tall, chubby, skinny and ethnic kids--kids with freckles and glasses, too.

3. Stay abreast of trends. Kids flock to fads. These can be valuable in developing new products and services. Use the cool factor in your packaging. Out of the box packaging ideas, with lots of color, make kids pick up your product to check it out.

4. Stay positive. Make sure your message is positive, anything your write or photograph must have a positive spin.

5. Think about value since children have to get their parents approval. If parents do not see a good price or value, they are going to pass on your product and services.

6. Have kids give their opinions on your product. Ask them what they think of your new cookie, not only the taste, but the packaging and the text on the package. They will give you honest feedback and great insight in to what they like and do not like. This is valuable information.

7. Talk to parents. Let them give you feedback on how their kids like your products and services. Ask them their impressions as well. This information will be valuable when it comes time to change or add services or products.

Tips & Warnings

• Introduce new items and services on a regular basis. Tell kids about them through your advertising.