How to Book a Radio Show Guest
Guest interviews are a significant part of talk radio show content. Authors, political analysts, inventors and business owners are just some of the individuals that look for radio publicity. This yearning for the on-air spotlight and a few simple steps can make the job of a radio producer a little easier.
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Instructions
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Consider your talk show format and audience demographics. Get guests that are appealing to your listeners. If the show is a forum for political news and talk, you don't want to book a pop stars for guest interviews.
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Keep an ear out for guests wherever you go. Listen to people you come into contact with everyday; if they have an interesting story it may be an interview possibility. When reading the newspaper, notice the ads and stories for interview ideas. The Internet makes it possible to easily contact just about any potential guest. There are websites such as Air Talents and Special Guests that list experts on various subjects.
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Design a letter template that invites guests for a radio interview. Include some background information about the radio show and its format, the reason you are requesting an interview and contact information.
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If you have a phone number, call, particularly if the number is for the person's manager or booking agency.
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Track potential guests that you have already contacted. If you don't hear from a prospective guest within a week, try again.
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