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How to Write a Winning eBay Ad

Contributor
By eHow Contributing Writer
(3 Ratings)

Writing an effective eBay listing is the key to getting an item sold. A seller needs a listing that will accomplish the goals of letting people know exactly what the item is and convincing them that they should buy it.

Difficulty: Moderate
Instructions

Things You'll Need:

  • Computer with Internet connection
  • Item to sell
  1. Step 1

    Evaluate your product. Decide its important points for the ad listing, such as its brand and condition.

  2. Step 2

    Check out the competition. See what category sellers have listed similar items are under. Choose the same or a related category to list your item in.

  3. Step 3

    Choose a searchable title. Use a series of search terms to bring in customers searching for your item. Remember to use as many keywords as possible in the small space allotted, and leave out descriptive words that are not as likely to be searched.

  4. Step 4

    Describe your item. Use all of the information gathered when evaluating the item. Leave out nothing that could be important for a customer to know. Be honest about any flaws or damage. Anticipate questions that could be asked about the product and answer them all in the eBay listing.

  5. Step 5

    Describe your shipping policy at the end of the listing. Give buyers a choice of shipping methods if possible. Mention your return policy if you have one.

  6. Step 6

    Proofread your listing. Use a spellchecker to make sure there are no spelling mistakes. Remember, an item listing with spelling or grammatical mistakes will not seem as professional as one without them.

Tips & Warnings
  • Do not put the words LQQK or C@@L in your title. People often put these in the title, simply because they see other eBay sellers doing it for their listings and think it will call attention to them. But, these words simply take away space that could be used by effective keywords.

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on 9/5/2009 Great article!

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