How to Sell Buffalo Meat

Buffalo meat is making a startling rise as an inexpensive, lean and healthy meat that could eventually enter into competition with beef. Because the buffalo meat industry is still building traction it's a great time to begin to sell buffalo meat to restaurants, retail shops and the general public. A few simple steps will help streamline the process of providing quality buffalo meat for sale to interested buyers.

Instructions

Difficulty: Moderate

1. Package and brand your product. It's important to distinguish your buffalo meet from the competition by creating a memorable logo and slogan that potential buyers will associate with good quality and low price. Find an experienced graphic designer to help create an identity for your buffalo meat product.
2. Create an attractive website. A website serves the double purpose of providing information to potential buyers while adding a degree of legitimacy and respectability to the product. By showing buyers pictures and customer testimonials and allowing them to purchase directly through the website, you will increase the volume and profit margin of sales. If you do not have the capital to invest in a professional website, use a service like WetPaint.com to easily make your own website for free.
3. Open a digital store on online markets like eBay. Online markets will help drive customers to your product, and will also promote you as a seller. Best of all, online markets are generally free or extremely inexpensive, so take advantage of the opportunity to get into buffalo meat sales without high overhead costs.
4. Approach local retailers such as restaurants. Once you have a website and some satisfied customers from your online operations, you will be well situated to sell to the local market. Steakhouses and even gourmet restaurants are more open than ever to serving lean meats like buffalo. Get in touch with local restaurants and ask to speak with the head chef or business director so you can set up a meeting. Consider giving discounts to your first retail customers so that they promote your business by word of mouth.