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Step 1
Register a domain name that uses keywords relevant to your product or site topic, because that domain name will be the root of every page URL in your site. If Bob sells widgets online Bob should register a name such as online-widgets.com or even bobs-widget-store.com. This way Bob's website relevance to widgets is immediately recognizable to the search engine.
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Step 2
Give each page a very specific name. If a page of Bob's online widget store is dedicated to left handed widgets only, then the page should be named something like "left_handed_widgets.html" as opposed to some arbitrary name only Bob would recognize like "lhw.html."
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Step 3
Avoid dynamic URLs. Dynamic URLs are generated by database driven sites which create pages by using various script systems, usually as the result of an internal search within the site, such as the left-handed widget.










