How to Create a Business Website
Creating a website offers a business unlimited advertising. Customers will come directly to you because they are interested in seeing what your business has to offer. You can also control the content and reach clients globally. A website is an invaluable promotional tool.
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Instructions
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Register a domain name. If you want to use your business name, check a website registry to make sure it isn't already taken. A list may be found on the Guerrilla Publicity website.
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Prepare the content for your website. Decide how many pages you will have and what content will go on each page.
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Choose a web host such as GoDaddy.
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Create your site using the web hosting company's templates or HTML.
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Proofread your site and have several others look it over before you publish it.
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Create keywords and meta tags, which are used by search engines to categorize websites.
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Register your site with search engines, such as Google, HotBot, Yahoo or AltaVista.
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Tips & Warnings
If writing and editing are not your strong suits, consider hiring a freelance copywriter and/or copyeditor to help you prepare your website content. When you post your ad seeking help, ask for candidates with search engine optimization writing and editing skills to help boost your website ranking.
Most web hosts have templates to use for each page of your site.
You can add a counter and tracking program to see who visits your site.
Update your site often to keep it fresh.
It's more professional-looking to purchase your domain name instead of using a free hosting site.
A website that is difficult to negotiate or poorly designed can be worse than having no website at all.
Don't post sensitive information on your website that you wouldn't want a competitor to know.
If you operate a small home-based business, consider getting a P.O. Box to use for your contact information on your website to protect your family's privacy.
