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Step 1
Peruse telephone directories. If it's business subscribers you're after, they're divided into categories for you. Are you generating newsletters for warehouse managers? Look at listings of warehouses and send the managers you have not yet met a letter and a sample newsletter. Call and ask a manager if you can interview him or her for ideas on problems particular to warehouse managers, such as injury prevention and employee motivation.
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Step 2
Carry hard copies of newsletters you need to market. Keep a few copies with you. An opportunity in a coffee shop or elsewhere may be missed because you had no newsletter on your person. A potential subscriber may be on the airplane seat next to you or in the office supply store you frequent.
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Step 3
Use the Internet. Finding subscribers who would be interested in obtaining a subscription to a newsletter is simple. Contact information is readily available on websites' home and contact pages. Can you determine a need based on the Internet information provided and how you can meet that need with the information you provide in your newsletter?
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Step 4
Find a captured audience. If you have a hard copy newsletter, you may want to place it strategically where you know your target audience will be. If it is a managerial warehouse manager you are after, then make sure the newsletter is available at the next conference, perhaps in a gift/greeting bag. If it is an online newsletter, then determine where your targeted reader would be online most often. An ad there for your newsletter may work. A featured article from the newsletter may be good. An online newsletter may be turned into a hard copy newsletter for marketing purposes and vice versa.
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Step 5
Have the newsletter reviewed by a professional writer. Improving a newsletter may serve as a catalyst for obtaining more subscribers.
