How to Advertise a Rave
Unless you want a party of one, you must advertise. Whether your rave is by invitation only or open to the public, it is never too early to get the word out and a buzz going. Read on to learn more.
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Instructions
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Start early. During your 1 to 2 months of party planning, you and your assembled team of helpers should tell potential guests of your intention to throw a rave. Let them know to be prepared for more detailed advertisement in the near future.
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Know the budget. Given the many big ticket items needed for a rave, there may be a very limited amount of money available for advertising. You will need to decide the best use of this money. Shop around for inexpensive design/graphics artists, printers and copiers. For example, you may simply have an artistic friend design a flyer that is later printed and copied at a local office supply store.
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Identify the target for the advertisement. An underground rave that requires an invitation or referral will limit your advertising efforts to a select group. For a public rave, you may need to broaden the scope of your advertisement.
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Determine mechanisms for advertisement. Be creative in your use of artfully-designed invitations, flyers, hand cards, stickers, websites, emails or any other marketing products. If your rave has a theme, be sure to incorporate it into the advertising. You want a gimmick that will make your efforts "pop" and draw attention to the provided information. It should also cause curiosity and make people want to check out the rave. There are numerous websites offering free and paid subscriptions to web art and graphics clipart, images and fonts.
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Locate sites for advertisement. Be sure to advertise where you will most likely encounter your desired participants. Pick specific geographic locations, social venues and virtual spaces to "paper" with advertisement.
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Decide the time-frame for advertisements. Marketing materials should catch the eye of potential party-goers two weeks before the rave. Limited resources may not permit you to sustain aggressive advertising for a longer period of time. Also if you use your materials too soon, you risk losing the attention of participants. Waiting until too late will not provide enough time for guests to plan to attend.
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