How to Sell a Convertible
Nothing beats a convertible car for the feel of wind in your hair or sunshine on your face--or a car that has been listed for sale but isn't attracting any potential buyers! While many people are convertible enthusiasts, other motorists would not consider buying this type of an automobile. It is up to you to market your convertible properly in order to unload your convertible quickly and at an ideal sales price. Read on to learn more.
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Instructions
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Sell during the right time of year. There is nothing fun about test-driving a convertible in February. A large part of the appeal of a convertible is the experience; the feeling one gets when driving. That feeling will come much more naturally during a scenic drive on a sunny day.
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Know the correct resale price for your vehicle. Visit auto specialty websites that offer market pricing of cars based on their condition, location, mileage and other factors. Check to see at what price similar convertibles are selling in your area.
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Get your car detailed, especially the rag top. Any car should have a thorough, professional cleaning before it goes on the market, and convertibles are no different. Hard-top convertibles are easier to clean, since the tops are basically an extension of the body, but soft-tops are a different animal. After a few years of wear and tear, soft tops, especially those that are tan- or white-colored, can look drab, faded and downright dirty.
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Let buyers know the car was well maintained. Keep service records readily available for purchasers to inspect. Consider obtaining a vehicle history report using your convertible's VIN (vehicle identification number) to prove the car has not been wrecked or damaged in a flood.
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Take pictures of your car with the top both up and down. If a convertible is listed for sale and there is only a picture with the top down, the buyer will wonder, "What is wrong with the convertible top, and why isn't the seller showing the whole car?" No one wants to arrive to test-drive a car which looked great with the top down but looks completely different with the top up.
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Advertise with wild abandon. Don't limit yourself to the local newspaper. Often potential buyers will drive across states or even countries to purchase their ideal vehicles. Try online auctions, online auto classifieds, online general classifieds, car sales magazines, bulletin boards at the local grocery store, and flyers at your place of employment.
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Prepare to address safety concerns. Some buyers will be worried about the theft of personal articles, carjackers jumping into the car, the top getting slashed, the car rolling over and other possible but rare occurrences. Keep answers to these concerns on the tip of your tongue ("Don't leave anything visible in the car," "Don't drive with the top down at night," "Always park your car in a safe, well-lit location" and "Most cars have roll bars or reinforced windshields.")
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