How to Promote an Affiliate Product on a Site

Working with affiliate advertisers can bring revenue to your website with minimal effort on your part. If you take some time to promote a specific product or company, you will often see a greater return from the program.

Instructions

Difficulty: Easy

Things You’ll Need:

• Affiliate account
• Basic HTML knowledge
• Website

Promote Affiliate Products on Your Site

1. Promote products that directly relate to your website's content. You will have better luck earning money from an affiliate that relates to the copy on your site. Advertising a new phone probably won't earn you much money if your site is about dogs, for instance.
2. Try to promote the product by incorporating it into your website's text. This is most easily done if you have a blog. You can write a quick product review or personally recommend a product.
3. Use graphic links that work with the design of your site. If you just slap a banner ad at the top of your page, it's less likely to get click-throughs than a smaller ad that works within the design.
4. Start an opt-in email list to send emails to prospective buyers. This is a good chance to personally recommend a product with links to your site or to the affiliate.
5. Pick ads that offer a discount or freebie. Some affiliate programs let you set a special coupon price, while others offer the same discounts to all affiliates. The more exclusive your offer seems, the more likely a visitor is to click on the link.
6. Consider using outside ad programs, like Google Adwords, to promote your affiliate link. Be sure this type of marketing is allowed by the terms of the affiliate program.
7. Remember to utilize search engine optimization (SEO) tools to get your site listed with the major search engines. You must build a strong customer base. Without customers, all of your advertising will be for nothing.

Tips & Warnings

• Limit your use of banners. Too many advertisements on one page can make your site seem cluttered.
• Offer a weekly newsletter that advertises your site and its affiliates.
• Select established affiliate programs to promote on your site. There are quite a few affiliate companies that allow you to create pages of affiliate links, but you only end up with a small portion of the profit.
• You are most likely only one of thousands of other website owners promoting a single affiliate, so you must make your site stand out. Without a strong website and promotional campaign, you're unlikely to earn much revenue.