How to Write a Health Club Business Plan

One of the most lucrative industrial sectors for entrepreneurs to enter is the health club industry. Small health clubs are popping up in mini-malls, universities and business parks because of the continuous concern about healthy living in the United States. While the industry is lucrative, you need to write a health club business plan to maximize earning potential in the marketplace.

Instructions

Difficulty: Moderate

Things You’ll Need:

• List of services and fees
• Estimated operating costs
• Quarterly advertising outline
• Potential locations

Assemble Health Club Information in a Business Plan

1. Outline your marketing and advertising plans on a quarterly basis. Use a brief description of the end goal you wish to achieve from advertising along with sample logos and advertising copy for perusal. You should receive an initial consultation from a specialized advertising agency like the Health Club Panel Network to gauge the potential of your ideas on advertising (see Resources below).
2. Detail your facility needs and ideal location when you write your business plan. Your health club needs locker rooms, showers and large spaces to place cardiovascular workout equipment. You should provide photos and maps of ideal locations for your new health club.
3. Explain the types of services that your health club will provide from the first day of business. Your health club can distinguish itself from competitors with tanning booths, exercise courses or personal training sessions. Consider the cost of equipment and employees who help you provide these services.
4. Account for equipment purchases and repair costs as you write your plan. Weight lifting equipment and cardiovascular machines are costly for new health clubs. You can account for future repair in your plan by getting a quote from a fitness supply company for average repair services.
5. Place your health club into the context of current clubs in the community when you write your plan. List the monthly membership fees and services provided by other companies to set your planned business apart from the competition.
6. Display your projected monthly budget when preparing a business plan. A monthly budget that includes facility costs, maintenance, wages and promotional materials allows you to monitor the success of your plan in the early stages of your business.

Tips & Warnings

• Attach a biographical sketch and a list of certifications for each member of your ownership team. Health club investors want to work with professionals who have a strong professional and educational background in exercise. You should also include ways in which your professional staff can be used in advertising and marketing the health club's services.