How to Find an Internship in Public Relations

Many colleges require public relations students to complete an internship prior to graduating. Locating and choosing the right internship is extremely important and can be challenging and overwhelming. With patience and a lot of research, students can find great internships that help them find jobs after graduation.

Instructions

Difficulty: Moderately Challenging

1. Focus on a region in which to search. It may be more practical to search locally, but broadening your possibilities will give you more choices if you are willing to travel.
2. Think about the business size that best suits your personality. Larger companies often offer more resources and structure. Smaller companies often offer more hands-on work and a do-it-all approach.
3. Talk to a college adviser or public relations professor. These are the experts who have contacts in the field and may be able to direct you toward the best internship. They will also be able to help ensure your internship fits the college's requirements.
4. Walk into businesses and ask about internship possibilities. Some owners may not advertise openings as many media-related jobs are highly sought after. Check public relations agencies and remember to explore other options such as hospitals and the local Chamber of Commerce.
5. Keep updated copies of your resume and references. It is helpful to let your employers and advisers know before you use them as references so they will be prepared to speak on your behalf. A cover letter will also help tremendously. Hiring decisions in public relations are based on the applicant's ability to communicate. More than in other fields, a strong cover letter and resume, along with a solid first impression, could make or break the employer's decision to hire you.

Tips & Warnings

• When applying for a position in person, dress the part. If you look like you are professional and ready to work, that is the impression you will give the employer. It is a good idea to see how the rest of the employees dress and follow the dress code.
• Smile. It seems simple, but because much of public relations is about promoting a business or project, keeping a smile lets everyone know you are eager and ready to put a positive spin on anything.
• Never rule out positions that pay very little or nothing at all. Many non-profit organizations and small businesses cannot afford to pay interns. Though you prefer to get paid for your work, the challenges and experience are similar no matter what the payment. These positions might also lead to a paid position once the internship ends.
• Avoid giving up too quickly. Internships are competitive; you might not get your first choice. Keep applying and keep checking in with your applications to give yourself the best chance.