How to Find a Public Relations Job

Public relations is an exciting field, but finding a job can be tough. The U.S. Department of Labor expects there to be more public relations specialists available than the industry demands over the next few years. Here are some tips to make sure you stand out in the crowd when looking for that special public relations job.

Instructions

1. Browse websites that service the public relations industry. Many of them have current job listings around the country.

2. Use any source where available jobs are listed, as public relations specialists are needed in a wide variety of fields. Industries such as health care, advertising, manufacturing, hotels, government, politics, retail industries and many high-profile businesses use public relations specialists.

3. Look for jobs in cities that have a high concentration of public relations specialists because of their proximity to the press and business associations, including New York, Los Angeles, San Francisco, Chicago and Washington, D.C.

4. Consider becoming either an independent contractor or incorporating. The public relations industry is expected to grow in the next several years as companies are being scrutinized more for ethical practices.

5. Network by joining local chapters of national business organizations, such as the Chamber of Commerce. Offer your public relation services pro bono (free) to organizations that you are personally affiliated with, such as groups that help abused women and children, animal rights groups, or other non-profit agencies that will appreciate your generosity while giving you exposure.

6. Research video software that allows you to send video and audio emails to prospective clients, and purchase a list of public relations executives along with their personal email addresses from one of the large list companies like Dun & Bradstreet, Hoovers or Infousa. Imagine the impact of a PR executive watching and listening to you tell him the value your public relations expertise can offer to his company.

Tips & Warnings

• If you do use video software, keep the message short and to the point. If you don't hear from the executive within a few days, send a follow-up letter.

• Companies are expected to shift to hiring public relations experts on an as-needed basis rather than hiring full-time staff.