How to Sell at a Lingerie Party

Many entrepreneurs are now embracing the home “sales party” concept to sell lingerie and other racy items. Lingerie parties are today’s grown-up version of the girls’ slumber party. Whether you organize lingerie parties as a business venture or for a one-time event like a bridal shower or bachelorette party, here’s how you can choose sexy undies that sell and rake in money as you have fun!

Difficulty: Moderately Easy

Instructions

1. Take your attendees’ tastes and backgrounds into consideration. College girls may go for more colorful and revealing lingerie, while professional women might prefer classy, sensual negligees. If you’re throwing a unisex or couples party, include sexy boxer shorts for the guys!

2. Talk with your consultant if you’re using a professional party company. Lingerie party planners have special kits that include lingerie and other items for sale at a discount.

3. Check stores and Web sites like Fredericks of Hollywood, Victoria’s Secret or even Target.com if you’re organizing the party on your own. Great deals on thongs and sexy panties are plentiful. Some specialty stores even have unique “grab-bags” of bras and sexy underwear.

4. Organize games or have models or attendees wear the sexy apparel. Lingerie obviously doesn’t require a “hard” sell, but getting creative will inspire party-goers to buy more.

5. Learn a bit about fabrics, care and fit options so you can answer your guests’ questions. Then unwind and have a blast. Lingerie is as much fun to show, tell and sell as it is to wear!