How to Earn an Undergraduate Degree in Marketing

By eHow Education Editor

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Marketing is an exciting field, especially with all the new technology that enables marketers to be more creative than ever. As a professional in marketing, you will be working with product promotion, sales strategy, merchandising and market research.

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Instructions

Difficulty: Moderately Challenging

Step1

Choose a college known to have a good undergraduate marketing program of study. This will be a great asset once you are ready to begin your career.

Step2

Review the undergraduate curriculum. The program should have a healthy mix of classic advertising and marketing courses along with the newest advances in the field.

Step3

Expect to take core courses such as the principles of marketing, marketing management, retailing, advertising and brand management.

Step4

Consider specializing in the area of marketing that most appeals to you. When you can, choose courses to match this interest.

Tips & Warnings

Working as an apprentice for an ad agency or marketing firm is an excellent way to get experience and make contacts in your field. Many apprentices are offered full-time jobs once they get their degree.
Some employers prefer to hire graduates with a major in business and a minor in marketing.
Expect to take statistics courses, as knowledge of statistics is vital to conducting market research.