How to Work With a Title Sponsor for a Race Team

Stock car racing, just like any other business enterprise, requires funding for success. The acquisition of title sponsorship is the key ingredient for any racing team going from a low budget to a high budget program. The following sequential steps are key to achieving this goal.

Instructions

Difficulty: Moderately Easy

Things You’ll Need:

• Email
• Internet access
• Creativity
• Phone

1. Determine the level of title sponsorship you are trying to acquire. Your race team will gain instant credibility with the acquisition of a title sponsor, so the selection of the right one is essential.
2. Prepare requests for multiple title sponsors. Once your requests have been accepted, determine which sponsor is the best fit.
3. Determine the marketing strategy with the sponsor that will provide the most comprehensive exposure. This is the key. Exposure provides the sponsor with the recognition it is paying for.
4. Provide consistent and continuous communication with the proposed sponsor. Information flow is another step in the process that will allow for a long-term relationship.
5. Ensure the title sponsor is an actual part of the race team. Providing the sponsor's information on all of the media materials, press releases, photographs and TV and radio spots helps you accomplish this task.

Tips & Warnings

• Always use the title sponsor as a means to represent your race team.
• Be willing to expose the title sponsor to race tracks and other race teams in order to gain additional exposure.
• Utilize a positive and refreshing approach. Make sure you use innovative ideas and slogans to capture the attention of the title sponsor.