How to Acquire Associate Sponsorship for a Race Team

In any form of auto racing, it is better to use someone else's dollars to achieve racing success. You can help yourself and help your associate sponsor reach a greater audience through associate racing sponsorship. This can be accomplished by following a few easy steps.

Instructions

Difficulty: Moderately Easy

Things You’ll Need:

• Email
• Internet access
• Creativity
• Phone

1. Find the associate sponsors in your racing area that can appeal to the most fans. Good examples are local gas stations, family-owned restaurants, local bottling firms and local convenience stores. This is a good starting point, because all race fans utilize these services.
2. Prepare a sponsor request package. Ensure you direct your aim to the level of the sponsor. Initially, sponsors like to provide services instead of dollars to see the response they will get from race fans and race teams.
3. Present a positive and proactive approach. Everyone loves a positive relationship and sponsorship of a race team is no different.
4. Keep in constant communication to ensure the prospective sponsor is pleased with the progress. Be prepared for additional requests from the prospective sponsor.
5. Keep track of all sponsorship services that will be provided. Accurate record keeping will keep both parties happy with the relationship.

Tips & Warnings

• Always recognize the sponsor in photos and interviews. This will increase exposure for the sponsor and increase their overall pleasure with the sponsorship.
• Be willing to display the race car at the sponsor's request. This will attract fans and potential customers of the sponsor.

Who Can Help: