How to Practice Business Etiquette in Spain

Did your business meeting get interrupted by a siesta? It's very possible things like that can happen while doing business in Spain. Here are some other things to keep in mind during your stay in the southern European country.

Instructions

1. Research the culture of the business you are visiting before you travel. While this is important in any circumstance, it is especially important in visiting Spain that you know if the culture is that of a modern multinational corporation, in which case business may largely be conducted as one may be used to in the U.S., or that of a traditional Spanish company or family business. In the latter case, business dealings could come as a shock if that culture is not understood.

2. Dress business conservative in stylish clothing in muted colors. The Spanish are very brand-conscious, so brands or designers will be noted. Dress indicates social status or level of success. Women, however, should not dress to call attention to their physical sexuality.

3. Make small talk before doing business, and be prepared for the friendly and gregarious nature of your counterpart, which may seem almost artificial. It is simply important for Spanish associates to get to know you before you can effectively do business. The quality of one's character is more important than business success, so it is important for them to understand who you are, not just what you are.

4. Pay attention to the hierarchy, especially in one of the more traditional companies alluded to earlier. It is frowned upon to spend much time with those who are considered your inferiors. Determine who your "equals" are, and concentrate your attention on them.

5. Be patient during negotiations. It is common in this situation for the Spanish to interrupt, and this should simply be taken as an indication that they are engaged and interested in the discussion.

6. Take advantage of the siesta. It is very common for the Spanish to conduct business over dinner, but many restaurants do not open for the evening meal until 9:00 p.m. Even then, they often do not get active until around 11:00 p.m., so be prepared for your associate to set up a late meeting.

Tips & Warnings

• Accept the fact that the Spanish are among the heaviest smokers in Europe. This may be especially noticeable because so much business is done in social settings. It is fruitless to complain, and best for your business relationship to grin and bear it.

• Do not get in a rush for business to be done or decisions made. Negotiations can be long and arduous, and the Spanish often see no need to hurry to a decision. Also, in businesses where the hierarchy has utmost importance, only top-level managers can make final decisions, which may further delay them.