How to Practice Business Etiquette in Colombia

Colombia is located on the northwestern top of South America and features more positive things than the illegal drug industry for which many people associate the country with. It is the largest exporter of bananas to the U.S. and have several other natural resources they export. It is important to understand the culture and etiquette of the nationality with which one is dealing in order to have an effective business transaction and ultimately, a good long-term relationship. Here is some information on doing business with associates in Colombia.

Instructions

1. Consider enlisting the services of an interpreter if no one in your group speaks fluent Spanish. Many businesspeople speak English, but Spanish will be necessary in dealing with the government. To avoid offending, check with your Colombian business associates before bringing an interpreter to a business meeting.

2. Dress business conservative, which is especially important as you move inland. On the extremely hot coast, dress may be more casual for comfort. High-quality, modern wear is recommended, as it will be noticed and will impress Colombian associates.

3. Arrive on time for meetings, but expect Colombian associates to arrive late. Greet with a handshake and exchange of business cards. It is desirable that business cards be printed in Spanish on the opposite side, and if they are, they should be presented Spanish side up.

4. Make small talk before doing business, and keep to safe subjects such as Colombian history, coffee or your home region. Personal relationships are important in this culture, even in the business world. Cultivating a relationship with your associates will go a long way toward quick, effective business dealings, as decisions are often based on feelings rather than empirical data. Stick around to chat a bit after the meeting as well. Do not leave immediately after doing business.

5. Use professional titles, such as "Doctor, " "Professor, " "Ingeniero" (engineer) or "Abogado" (lawyer), whenever appropriate. In the absence of a professional title, always use Mr., Mrs. or Miss, or Spanish equivalents Senor, Senora or Senorita, when addressing associates.

6. Use hand gestures sparingly, preferably not at all, to avoid inadvertently offending. Many hand gestures have meanings you may not know (or want to convey), and things such as pointing or beckoning someone with your index finger are considered rude.

Tips & Warnings

• Gifts can be given but should not consist of personal items, such as clothing. Pens, liquor, and fine wine are acceptable, but avoid gifts of foreign beer, as Colombians are proud of their domestic brews.