Step1
Write "FOR IMMEDIATE RELEASE:" at the top of the page.
Step2
Provide contact information, separating each item onto its own line: The name of the person the media should contact with questions; your company's name, phone and fax numbers; the media contact's email address; and the address of your company's website.
Step3
Write the headline: Company Announces Release of New Product's Name.
Step4
Write a subhead describing what the product does or how it benefits the purchaser, such as: New Product provides Benefit One and Benefit Two.
Step5
Answer the "Five W" questions (who, what, where, when and why) in the opening paragraph, using this structure: City, State, Date—Your Company today announced release of New Product. New Product performs (describe the product's function) and delivers (describe the product's benefits) to (name the primary purchasers or consumers of the product).
Step6
Establish credibility for the product by quoting a third-party source such as a customer who has already tried the product or an industry expert who states that the product is useful or needed.
Step7
In a new paragraph, provide more details about the product and its features, capabilities or benefits.
Step8
Write a quote from an executive (CEO, President, Vice President) at your company explaining why your company created the product.
Step9
In the final paragraph, recap the new product's key features and the main benefits to purchasers. If appropriate, give the price of the product and where it can be purchased.
Step10
Write "For additional information, contact:," then provide the same contact information in step two.
Step11
Finish with a standardized description of your company and its history; this is referred to as "boilerplate" information.
Step12
To indicate that the press release is finished, leave an empty line and then center three pound signs on the page: # # #
Step13
Carefully proofread the release to eliminate errors in fact and typography.
