How to Develop Racing Partnerships

The days of being successful as a lone ranger in the car racing industry are long gone. In today's technological world, being able to maintain and sustain racing partnerships, or sponsorships, is paramount to being a success on the race track. Of course, this can be a daunting task, but by following a series of steps, you can achieve racing partnerships beyond your wildest expectations.

Difficulty: Moderate

Instructions

Things You'll Need:

• Phone
• List of contacts
• Computer
• Letter-drafting software

1. Examine the circle of influence that needs to be in a car racing team. Race teams must possess a wide range of partners ranging from fellow drivers to racing products partners.

2. Target companies and manufacturers that the race team uses on a daily or weekly basis. Think tire companies, oil manufactures and so on. Meet with these partners and tell them how you can market their product through racing.

3. Convince partners with dedicated cooperation that new heights can be reached with racing success and technology. An example would be using their new products as a test platform.

4. Develop partnership packages on paper and in an electronic format so it can be delivered by a variety of means to potential and current partners.

5. Evaluate what's expected from the race team and its partner's base. Set attainable goals that can be measured and reached.

6. Focus on the partners that can further your racing team's success. A key to remember is to have them in the fold of the race team. A race team normally consists of driver, owner, crew and its partner's base. This is essential for growth and success in the sport.

Tips & Warnings

• Be positive and enthusiastic in your approach to acquiring new racing partners. It's very difficult to acquire new partners using a mundane and routine approach.
• Flexibility is paramount. The racing team that has the ability to adjust and manage new approaches to acquiring racing sponsors will be the successful one on the track.

Resources

• Stockcarracing.com shows the importance of racing partnerships to achieve success.
• Stockcarracing.com shows the history of racing partnerships.

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[roslng]

on 8/31/2008 http://www.roslan-racing.com