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How to Write a Product Award Press Release

Contributor
By eHow Contributing Writer
(1 Ratings)

A well-written press release is an inexpensive yet effective way to gain media attention. Receiving a product award is a well-established reason to issue a press release. Follow these simple steps to write a product award press release.

Difficulty: Moderately Challenging
Instructions
  1. Step 1

    Write "FOR IMMEDIATE RELEASE:" at the top of the page.

  2. Step 2

    Provide contact information, separating each item onto its own line: the name of the person the media should contact with questions; your company's name, phone and fax numbers; the media contact's email address; and the address of your company's Web site.

  3. Step 3

    Write the headline: (Your company) Wins (name of award).

  4. Step 4

    Write a subhead describing which of your company's products won the award, such as: (Product name) Recognized by (organization granting the award).

  5. Step 5

    Answer the "Five W" questions (who, what, where, when, why) in the opening paragraph, using this structure: City, State, Date—(Your company) today announced that it has won the (name of award). (Name of award) is awarded by (name of awarding organization) in recognition of (reason for award).

  6. Step 6

    Provide a quote from the awarding organization describing the nature of the award.

  7. Step 7

    In a new paragraph, provide more details about the award and the product.

  8. Step 8

    Write a quote from an executive (CEO, president, vice president) at your company thanking the awarding organization and expressing excitement or pleasure at having won the award.

  9. Step 9

    In the final paragraph, recap information about the award and the product.

  10. Step 10

    Write "For additional information, contact:" and then provide the same contact information in Step 2.

  11. Step 11

    Finish with a standardized description of your company and its history.

  12. Step 12

    To indicate that the press release is finished, leave an empty line and then center 3 pound signs on the page: # # #.

  13. Step 13

    Carefully proofread the release to eliminate errors in fact and typography.

Comments  

dalady said

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on 9/12/2008 Uber helpful! Thank you for writing this =)

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