How to Identify a Fake Rolex Watch

There was a time when one had to take a trip to New York City to cross paths with a fake Rolex for $25. It was practically a tourist attraction: See the Statue of Liberty, catch a Yankee game, get offered a fake Rolex from a petty criminal. It used to be exciting to buy one when they were $25--the purchase was half the fun and it made for great cocktail party conversation. The problem is now they’re everywhere: Online auctions, pawn shops, vintage second-hand shops and good charlatans are scamming people for real thousand-dollar Rolex prices.

Difficulty: Easy

Instructions

Things You'll Need:

• A keen sense of judgment
• Good eyesight
• A jewelers loop

1. Take a look at the second hand. Is it ticking or is it sweeping? If it’s ticking, that’s your fake. A Rolex second hand sweeps around in one continuous motion. But beware, as of 2005, the good fakes have caught up to this technology.

2. Look for the small engraved crown at the 6 o’clock mark on the crystal. Most fakes will have some sort of large, obvious version of a crown, but this mark on a real Rolex is almost impossible to spot with the naked eye.

3. Look for the word “Rolex” and the watch's serial number engraved at 6 o'clock under the crystal on the area between the crystal and the dial. While many fake Rolex watches post-2005 have this feature, they’re usually printed, not engraved.

4. Most new Rolex models have an added model number engraved at the end of the watch end-link. This engraving includes the band model and two tiny Rolex crowns. Your good fakes will have something similar, but not all three indicators.

5. If you’re being sold an authentic Rolex (in good condition and in perfect working order) for anything less than $500, become suspicious. If it's in nice shape, it doesn't really lose a lot of appreciation, and in some cases, it increases in value.

Tips & Warnings

• Take a jewelers loop along with you when you go Rolex shopping to look for those hard-to-find marks. High-end dealers will have one and be more than happy to let you use theirs, but if you’re dealing with a counterfeiter, he’s not going to give you any extra advantages.
• After you’ve bought your Rolex off the street, and you realize it’s a fake when you get home (and it will be a fake), nothing, not even a police report will get your money or dignity back.

[mattsaboy]

on 9/12/2009 Excellent article and tips. 5 stars and a recommendation....

[Fancylad]

on 1/22/2008 Paul M. J. Suchecki: Pfffft.

[sixstring2slim]

on 11/9/2007 Very good information Michael! My father had one OF THE FAKES in his jewlery box and after he passed away THE FAMILY wanted to know the validity of the watch (because it wasn't an heirloom) Someone had given it to him for fun! (he was Vice President of a Major Drugs store chain) I knew this was a joke, but the rest of the family swore it was real! We put it on Ebay with all the descriptive notations you mentioned and within minutes we were notified of it being an imitation Rolex! We didn't try and sell it, my brother wears it to work just to know the time... I even like it more now, LOL! PS.Was my spelling correct "Paul?" Did I just hear Banjo music and the theme for "Deliverance!" BAILEY BAILEY!

[Checkpix]

on 10/8/2007 How do you tell a fake jeweler? He doesn't know how to spell jeweler's "loupe."