How to Optimize Web Code for Optimum SEO Performance

When you optimize your web code for optimum search engine performance, you are essentially lighting a fire to attract the attention of the major search engines. Since search ranking determines who gets business and who goes hungry, optimizing your website to be more noticeable to searching is a necessary task.

Instructions

Difficulty: Moderate

Things You’ll Need:

• Internet access
• Computer

1. Analyze your META tags. META tags are a list of keywords and keyword phrases that tell a browser what your site is and what information is contained on the site. Choosing a good list of META tags for your website will help the major search engines find you.
2. Examine your title tags. Title tags show up as the title in the window frame for a given web page. The most important keyword associated with your site should be in the title tag.
3. Tweak your heading tags. Headings are the titles of sub-sections of text on a web page. Headings should have a keyword phrase closely linked to the topic of the page.
4. Fiddle with the text. The text is the main body of material on a web page. Include your keywords and keyword phrases within the text.
5. Jumpstart your hyperlinks. Make sure that any hyperlinks you include on your web page have at least one keyword.

Tips & Warnings

• Make sure that the keyword you are using in the title appears as close to the beginning of the title as possible. This will make your site more noticeable to the search engines.
• Make sure that you include enough text. Search engines seem to like around 300 words in the body of the web page.
• If you do not include every keyword and keyword phrase that you listed under META tags somewhere in the body of the text, the search engines will disregard the META tag string.