If you want to go into business on the Internet, you will need to get a domain name for your business. Not all domain names are created equal, and the best domain names are not free. Before you pay big bucks for a domain name, you need to learn about domain name appraisal sites.
Know that the best domain name appraisal sites have been in business for several years. Although new appraisal sites may be good, the best services have been around since the Internet boom of the early 1990s.
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Get to know how a domain name appraisal site creates its values. The leading sites use Register.com and GoDaddy statistics to generate appraisals based on a wide selection of Web site sales.
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Learn about the criteria a domain name appraisal site considers to be important. Some services think that a short domain name is more important, while others believe that the extension adds more value to a domain. Your domain may get very different estimated values depending on what criteria a domain name site favors.
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Ask about certification. The best domain name appraisal sites have been recognized by independent consumer or industry organizations, such as JD Power and Associates, as providing a high level of service.
Tips & Warnings
Most domain appraisal services are not free. LeapFish on the other hand does have a free domain appraisal service (see Resources below).
Learn about the extras. Some domain name appraisal services also offer domain name registration, site tracking or other extra services.
Always question the certification offered by a for-pay domain appraisal site. Research the certifying body and make sure that it is legitimate and independent before trusting the appraisal site.
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