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Over the next few months, we’ll be exploring the steps involved in running your own small business. I write this as the owner of Checkmate Pictures, a Venice Beach production company producing video and stills for broadcast, the Internet and DVD’s, the most prominent of which is Reverse Aging Now, a feature length documentary that examines the cutting edge of anti-aging medicine. Every day that you work for somebody else, you contribute to your company’s profit with, as Karl Marx put it the “surplus value of labor.” Employees by their very nature are paid less than they contribute to a company’s bottom line. Here’s a concrete example: Picture that you earn $10 an hour including all benefits assembling cell phones, but that you work at a machine that produces $60 worth of phones that same hour. If your material and machine costs come to $20 an hour, then for every hour you work your company is profiting by $30 an hour. As an employee that is money you’ll never see. As an entrepreneur you will. Other reasons to start your own business include freedom, personal pride and scheduling flexibility. Since you’ve chosen the work to do it is far more interesting and challenging than working for somebody else . However to get started, you really need to begin with a psychological assessment, an honest look at who you are.