Rate: (3 Ratings)
Once you’ve written your press release or hired somebody to do so, how do you get it out to the public? First, determine whether or not a news outlet prefers submissions by fax or email. Get as specific as you can. If you can get the name of the editor responsible for an individual section, do so. It’s human nature that an editor is more likely to read a fax directed to her name rather than to the generic title, such as Automotive Editor, L.A. Times. Here are four avenues to consider: