How to Use Geolocation to Redirect Users to Web Pages Built Specifically for Their Region

Geolocation software is used in areas such as fraud detection, geomarketing, censorship, regional licensing, spam blocking and target content. You also can employ geolocation to redirect users to Web pages built specifically for their region. Follow these steps.

Instructions

Difficulty: Moderate

Things You’ll Need:

• Internet access
• Computer

1. Learn how geolocation works. Geolocation can trace the numeric address of any computer connected to the Internet. The geolocation tool refines the search through routers to pinpoint the numeric address of the computer in question.
2. Research geolocation software online (see Resources below). You can find several good Web sites on geolocation as well as free downloads of the software and tools.
3. Compare the geolocation software you find. Some of the software and tools are available only if you purchase them. However, you also can find some online tools that are available for free downloading.
4. Familiarize yourself with Geocoding and GeoTagging.
5. Organize site content. Create a detailed site map so you can determine what you will geocode and how you will set it on the site.
6. Install the software and start coding. Consider taking an online coding tutorial first; choose one specific to your system.
7. Check your project or site for bugs. Eliminate all bugs before releasing your project or Web site.

Tips & Warnings

• Guarantee your users that all information they provide is secure and that the sites you redirect them to are safe as well.
• Consider using geolocation if you want to adjust your content for a particular time zone or to add news to your Web site content that will be relevant to users in different locations.
• Free geolocation software may include spyware and spamware. Make sure your security is up to date if you download free software.