How to Promote Your Podcast by Incorporating Listeners

User-generated content is on the rise, because web people are realizing that readers are more likely to come back to a site if they can be involved. Get your listeners involved!

Instructions

Difficulty: Moderately Easy

Things You’ll Need:

• podcast
• computer

1. Think about who your listeners are. The most important part of promoting your podcast efficiently is having an accurate sense of the audience that you are trying to reach. What do they like? What do they want to know? How could they contribute?
2. One option is to provide a way for people to either call in during a show. Perhaps there is a topic that they can discuss with you. One easy way to promote is to people who are not only interesting, but also have their own networkds and connections. Once they are on your podcast, they can put a link to their website, and their readers will hear about you as well.
3. You could have other callers call in and ask questions. Or you can set it up so that they can leave messages, and you can play it "on the air."
4. A way to encourage listener feedback is to provide a place (perhaps on your website) where users can come comment and discuss certain issues.
5. Soliciting listener feedback is also a good way to keep people involves, as well as to keep the quality of your show in check.

Tips & Warnings

• Keep an active dialogue with your listeners and be open to their suggestions. Good word of mouth can be a powerful, and more trustworthy, means of promotion.