How to Write an Effective Text for Your Podcast
The text that accompanies your podcast serves multiple purposes. This is the information the user will read in order to determine whether or not he or she would like to put the extra effort into downloading and listening to your podcast. In that sense, it's your promotional tool. Choose concise, relevant text, and your podcast will also appear higher in the search results.
Other People Are Reading
Instructions
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Think about how to summarize your podcast. When you strip all the excess away, what is your podcast about? Determine what is most important.
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Think about what distinguishes your podcast from other podcasts? Why should audiences listen?
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Think about keywords that to incorporate into your text. People do detailed studies on keyword optimization for search engines, so if you are focused on that, you can do more research--but in general terms, you want to have a tight focus and cover all your bases.
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Think about whether there are special instructions for the podcast. If anything needs explanation, here's the place to do it.
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After you have the content down, figure out how you can make it concise and direct. Impressive style is admirable, but keep in mind that people want information fast. This isn't the place to hold back the punchline to draw them in with suspense and intrigue.
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Tips & Warnings
The bulk of your time and effort will be spent on making your podcast the best quality it can be. By the time you are done with the difficult, you might not spend so much time on the simple text description. But remember: more people will be reading your 3 sentence text than listening to your podcast. Make it convey what you want it to convey.
