How to Advertise on Xanga

Advertising online is a popular solution for marketing campaigns for companies, big and small. Xanga, an online weblog community, allows companies to purchase ad space on their Web site for a fee. Purchasing advertisement space on this Web site is an easy way to reach into the homes of their subscribers.

Instructions

Difficulty: Easy

Things You’ll Need:

• Computer with Internet connection
• Phone number and valid email account

Visit Xanga to Learn More About Advertising on This Site

1. Go to the Xanga Online Media Kit homepage to advertise your business (see Resources below).
2. Select the 'Contact Our Ad Sales Reps' links to request more information about placing advertisements on the Xanga pages.
3. Fill in the required fields in the 'Request Xanga Media Kit or Rate Card' form. You will be asked for your phone number, email and first and last name. You will also be provided with a space to submit a specific question or request.

Request a Media Kit or Rate Card

4. Hit the 'Send Email' button to submit your request for a media kit or rate card after you have filled in all the required information.
5. Find that you are now at the Online Media Kit homepage where you will have access to traffic and demographic information.
6. Click on the 'Ad Formats' link. This will give you a preview of the various styles in which you may advertise on Xanga.
7. Review the advertisement placement options by clicking on the 'Ad Placement' link.
8. Familiarize yourself with the specifications required of all ads placed on Xanga. Do this by clicking on the 'Ad Specifications' link.
9. Expect to be contacted by a Xanga ad sales representative to complete your transaction to advertise on Xanga.

Tips & Warnings

• Do research ahead of time to determine whether Xanga subscribers are the ideal audience for your marketing message. Review the public portions of this site to see what kind of weblogs are being posted and whether they meet your company's demographic.
• Know what your advertising budget is in advance so that negotiations with Xanga's ad sales representatives will go more smoothly.
• Xanga is only able to offer advertisement packages on the bulk scale, so this is typically not a good solution for very small companies or individuals.
• To find out more about Xanga's advertisement options, you will be asked to supply personal information such as contact phone number and email. To ensure your privacy, familiarize yourself with Xanga's privacy policy before you supply this information (see Resources below).