Step1
Identify who needs to, or would benefit from, receiving the flier. Potential recipients include: fire departments, community health departments, public safety entities, public schools, child care centers, hospitals, doctor’s clinics, Chamber of Commerce, community churches, other community merchants, and service organizations (such as Kiwanis, Optimists or Lion’s Club).
Step2
Determine how the flier is to be disseminated. Options include: direct mailings, handed out at a booth at a safety event, handed at a safety event, sent home with children attending child care centers, schools, or churches etc., left in brochure racks at hospitals, community health departments, doctors and dentists offices, put into grocery bags, and delivered as door mail.
Step3
Develop a mailing list, if the flier is going to be disseminated via direct mail, make address label or hand write addresses, stamp the fliers and post in mailbox or at the post office.
Step4
Contact public schools, child care centers, grocery stores, other community merchants, hospitals, community Health clinics, doctors and dentist’s clinics about whether they will assist in dissemination of the flier. If they agree, get fliers to them either personally or via mail.
Step5
Organize how the flier is to be disseminated as door mail. Options include: hiring a professional door mail company to conduct the dissemination or organize a grassroots dissemination plan using volunteers who walk door-to-door putting the flier on door knobs.