How to Write for Search Engines

Writing for Search engines requires an eye for formatting and content in such a way search engines as well as people can read and get something from it.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Good Grammar, Spell Checker, Proof Reader

1. Determine what you are going to write about

2. Before starting to actually write, create a small outline with at least 3 sections to emphasize

3. Prioritize the sections based on importance to the overall topic as mot readers of web content browse.

4. The first sections ( most important ) first sentence should focus on the overall topic.
   
   i.e. This is what search engines will also focus on.

5. If possible, try to include some bullet points in the first section. ( Search engines also focus on bullet list )

6. Once your article is written, revisit and write a brief summary that emphasizes the 3 sections.

7. Have someone proof read to see if it makes sense to them.
   ( This is probably the most important step )

8. If any changes are suggested, try and incorporate these changes. ( It's very hard to be critical when you are looking at things your own way ).

Tips & Warnings

• Before Hitting the Publish Button, have someone you think understands the content to review and proof to see if it makes sense to them.
• If you are controlling the code, try and use <h3></h3> & <h4></h4> tags where appropriate ( again, search engines love these things.
• Have Fun, write at your pace
• Never write when you are emotional
• Remember, you're not just writing content for people, you are writing content for search engines and they are looking for specifics ( which they do not tell you about ) but if you attend SES conferences, you will learn about what they are looking for and how to get them to read it... for your benefit

[tjzerrer]

on 4/21/2009 I also like to do a little keyword research. Google has a great tool for keyword research that's free. I like to find words related to my topic that have little competition but a high search count. That tells me there is a market available where I can name my price, or at least get the top spot on Google.