Things You'll Need:
- Published book
- Press pack
- Packing materials
-
Step 1
Set a budget—including the cost of books and postage. You may be looking to send out at least 50 books.
-
Step 2
Design a press pack: include books published, with a high-quality cover image, author bio, and past reviews—both of the new book as well as books you’ve published in the past.
-
Step 3
Write a good, concise cover letter. Do not oversell the book—i.e. “The best book ever written by an American.”
-
Step 4
Seek out niche reviewers. If you’ve written a self-help book, science fiction novel, or a cookbook, pinpoint those reviewers who specialize in your genre. This is true of self-published books as well. There are a number of self-publish-only book reviewers.
-
Step 5
Send the book out to general book review sites, blogs, and literary magazines. Make sure that a query letter is not needed beforehand.
-
Step 6
Contact local newspapers. Is the book of particularly local interest? Is it article worthy? Make this clear in your correspondence.
-
Step 7
Follow up on books you have sent out. This means keep an itemized list of contact information of places where you’ve sent the book. Some reviewers may need a reminder, but don't become a pest.












Comments
coachniquenya said
on 7/31/2009 Great article. This is helpful in beginning your marketing strategy for the promotion of your new book. 5*
kaseysviewblog said
on 7/13/2008 Very good advice, I would also suggest getting a MySpace account. It's a great place for author's to network.
kaseysviewblog said
on 7/13/2008 Very good advice, I would also suggest getting a MySpace account. It's a great place for author's to network.
kaseysviewblog said
on 7/13/2008 Very good advice, I would also suggest getting a MySpace account. It's a great place for author's to network.
jfmalewitz said
on 12/29/2007 I am about to publish an ebook and this is a strategy I am going to use. It is different when your not, at least immediately, planning to publish print copies. The press packet is something I needed to hear. I have also heard of many sites which offer to publish press releases for free, which just might sell a few books. Thanks for sharing this.