How to Promote My Ezine

Ezine promotion is one of the most important aspects of running an ezine. If you don't get readers, it won't matter how attractive your ezine is or how useful the information you publish is. Your readers will make your ezine. That's all there is to it.

Difficulty: Easy

Instructions

1. The best way to attract a readership is to publish good, original and valuable content.

2. List your ezine in ezine directories.

3. Write articles. Submit them to article directories. In your author resource box, plug your ezine and include a link to your ezine opt-in page.

4. On your Web site, have an opt-in form on every page.

5. Offer something for free to get people to join. A free e-book, a package of some sort or a service they wouldn't get anywhere else.

6. Purchase advertising in other ezines.

7. Exchange ads with other ezine publishers and Web sites.

8. Attend industry trade shows, conferences and other professional events. Get e-mail addresses of people you meet and ask if they want to opt-in to your ezine list.

9. Advertise offline. Include your Web site URL in all of your advertising. Of course, send people to your ezine opt-in page.
   

10. Sponsor a contest and announce the winner in your ezine. That will encourage subscriptions.

11. Promote your ezine through your blog.

12. Send press releases to your local newspapers and online press release directories.

Tips & Warnings

• Everywhere you go you should announce your ezine. Get people talking about it.
• Make sure that all of your communications are clear about the focus of your ezine and your intended audience. You can get a big list of people who are bad prospects, but a shorter list of targeted prospects is a lot better.

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