How to Write a Keyword Specific Pay-Per-Click Ad

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By eHow Contributing Writer

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You’ve done the research and have decided you want to run a pay-per-click ad campaign to market your business. How do you write an ad that uses effective keywords?

Difficulty: Moderately Challenging

Instructions

Things You'll Need:

Copywriting skills
Internet connection
The most relevant keyword for your product or service
Advertising budget
Knowledge of your competition and your customer

Step 1

Know the most relevant keywords and key phrases based on what your target customers look for on search engines.
Step 2

Use your keyword in both the title and the body of the advertisement.
Step 3

Describe your product or service as specifically as possible.
Step 4

Use proven copywriting techniques in your ad. Make sure your ad answers a question or solves a problem your target has.
Step 5

Design your ad for highly targeted traffic. Eliminate those who are not ready to commit to a purchase.

Tips & Warnings

Be as specific as you can with as few words as possible. PPC ads are usually only a few lines.
Let the person seeing your ad know exactly what your site offers them.
PPC advertising is highly competitive; know how much you can spend on each keyword.
Focus on your landing page; make sure your copy backs up your ad and further entices the reader to buy your product.