How to Write a Keyword Specific Pay-Per-Click Ad

You’ve done the research and have decided you want to run a pay-per-click ad campaign to market your business. How do you write an ad that uses effective keywords?

Instructions

Difficulty: Moderately Challenging

Things You’ll Need:

• Copywriting skills
• Internet connection
• The most relevant keyword for your product or service
• Advertising budget
• Knowledge of your competition and your customer

1. Know the most relevant keywords and key phrases based on what your target customers look for on search engines.
2. Use your keyword in both the title and the body of the advertisement.
3. Describe your product or service as specifically as possible.
4. Use proven copywriting techniques in your ad. Make sure your ad answers a question or solves a problem your target has.
5. Design your ad for highly targeted traffic. Eliminate those who are not ready to commit to a purchase.

Tips & Warnings

• Be as specific as you can with as few words as possible. PPC ads are usually only a few lines.
• Let the person seeing your ad know exactly what your site offers them.
• PPC advertising is highly competitive; know how much you can spend on each keyword.
• Focus on your landing page; make sure your copy backs up your ad and further entices the reader to buy your product.