How to Conduct an Effective Keyword Research Campaign

Drawing visitors to your site is as easy as determining the keywords that bring them there. But how do you determine which keywords to use?

Difficulty: Moderate

Instructions

Things You'll Need:

• Search tracking tool such as Wordtracker or Overture
• Web browser
• Paper or blank document for listing potential keywords
• Internet connection
• Time to do your research thoroughly
• Understanding of your product and target customer

1. Know your site well. Know your product or service and know how to describe it well.

2. Know your target customer. Who are your visitors and what are they looking for?

3. Brainstorm keywords based on your product and the customers who are looking for it. List as many as possible.

4. Determine which keywords can be combined to create key phrases. Providing more narrow search term options will help to ensure more targeted customers.

5. Connect to Wordtracker or Overture to determine how often people search for the terms you have listed.

6. Evaluate which of the popular search terms are not widely used by your competitors.

7. Utilize the most powerful and effective keywords to bring customers to your site.

Tips & Warnings

• If you get stuck while brainstorming for keywords, consider using a thesaurus to find similar words.
• Consider using common misspellings of your keywords. This is particularly effective in PPC (pay per click) advertising campaigns.
• Just as great relevant keywords draw people to your site, using keywords that do not pertain to your products or services will drive site visitors away.

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on 5/21/2009 Good article. Thanks :) 5*

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