How to Use DIGG To Syndicate Your Content

DIGG is an extremely popular social bookmarking system and content syndicator all rolled into one. With millions of users and tons of traffic coming in from all of the major search engines, they are definitely a factor to consider when syndicating your content.

However, DIGG is different than many of the other social bookmarking systems. DIGG seems to prefer that you do not do much self-promotion within their web site, but that others bookmark you often and add you to their DIGG pages. What this means to you is that in order to build your traffic via content syndication at DIGG, you're going to have to spend some time networking and promoting DIGG itself. So follow these few simple techniques, because DIGG is a very valuable syndication tool and should definitely not be overlooked.

Difficulty: Easy

Instructions

1. Build your own DIGG bookmarks and pages. A nice workaround is to focus on pages that have prominent links to your web site. By building focused topical pages comprised of web sites that link directly to you, you can build your traffic. Also, many of those sites that you list will return the favor. Email them and let them know how much you like their web site. Inform them that you've added them to DIGG and would appreciate a recipricol gesture.

2. Put DIGG's buttons in a highly visible and trafficked area of your web site. If your web site has a mailing list, then email your users and let them know that DIGG has been added. Encourage them to add your site to their list. You'll be surprised at the response. Many of your users are already using DIGG regularly and will gladly add you. Not only does this keep them interested in your site, but also they are now actively helping you promote it.

3. Keep that content rolling along. If at all possible, try to add something new to your web site every day. The users of social bookmark web sites are expecting it. They are quite fickle overall, and if your web site starts looking neglected and there is nothing new when they return, they will quickly lose interest.

4. Cross promote. If you have DIGG pages set up, it's OK to add links to pages on other social bookmarking systems that contain your syndication. Cross promotion is a big traffic builder in the long term and should not be overlooked.

Tips & Warnings

• Incremental follow-up is the key. If you maintain your syndication efforts on a regular basis, it will pay off handsomely as traffic increases to your web site over time.