How to Raise Awareness for your Cause or Non-profit

Most non-profits are built on a unifying cause or an extended effort to right a wrong or to promote social changes. The success of a non-profit is often dependent on its ability to galvanize support from individuals, communities, and the government. In other words, if a non-profit wants to succeed, its supporters and employees must get the word out. Enter eHow. eHow is the perfect place to promote your cause. We can help you raise awareness and find support for your non-profit. With over six million possible viewers, the site is already highly-ranked site across the search engines, so the articles you post can drive interested users to your online or offline location. Below are some simple guidelines about how to get started and make the most of eHow to help.

Instructions

Difficulty: Easy

Things You’ll Need:

• Concern for your community
• Passion to make the world a better place
• Drive to help raise awareness

1. Set up your profile. Your profile is your home base. From here, you can include all kinds of information on your non-profit, including the URL of the website (cancer.org). We encourage you to upload a picture of yourself or an image that represents your cause. And tell folks about yourself personally, like the story behind why you are supporting this cause or non-profit.
2. Select topics that are relevant to your non-profit. We’re sure that there are a lot of “how tos” that are relevant – how to prevent, how to help – and we encourage you to create weHows that demonstrate your knowledge and your experience.
3. A word to wording. We’ve found that the eHows that are the most popular are the ones that speak simply and directly to its audience. Think of it this way: you have a person surfing the web that is looking for help or how to help. How would they search for you? What question would they ask? What words would they look for that could lead them to you? By writing your weHow in a way that anticipates your customer, your chances of them finding you increase considerably.
4. Share your articles with your community. Once you have posted your articles, send the URL to your family and friends and ask them to comment on the article and to rate it. This is a great way to build a bigger presence on eHow. The more positive ratings your articles get, the higher your profile is rated. It’s similar to eBay, and the folks with better ratings are oftentimes more trusted.

Tips & Warnings

• If you are interested in finding out more about what folks are searching for online, you can go to https://adwords.google.com/select/KeywordToolExternal and type in a word or two that describes your non-profit – such as breast cancer, inner city education or environment – and see what the exact phrases are that people are using to search in your topic.
• If you have any difficulty setting up your profile or posting your article, let us know at [e-mail].