eHow launches Android app: Get the best of eHow on the go.

How To

How to Write Bullet-proof E-mail so Your Message Gets In, Opened, and Read

Member
By Kathleen Rake
User-Submitted Article
(17 Ratings)

How many e-mail messages do you receive in a week? How many of them are spam? This great spamming tide is drowning people like you and me and turning us into “quick delete” creatures, forcing us to immediately nix any message that is suspect – without even reading it. That’s why your subject line is crucial and why you need a great one to ensure your e-mail messages are opened and read rather than deleted – especially if you’re taking your business online. A great subject line becomes even more important when you consider the increasingly popular rule-based e-mail filters that use very unforgiving software to sort incoming messages as spam or not-spam. Here are seven quick and easy steps you can take to make sure your e-mail message gets in, opened, read, and acted on.

Difficulty: Moderately Easy
Instructions

Things You'll Need:

  • Computer
  • Good dictionary and thesaurus
  1. Step 1

    Avoid using dollar $igns in the subject line. Many of your readers will have spam filters that kill off anything with a dollar sign in the subject line.

  2. Step 2

    Skip advertising words like best selling, cash, free, guaranteed, make money, opportunity, order, satisfied, saving or special offer. Such words are frequently used in spam subject lines. Keep in mind that these sorts of words easily and often find their way into your everyday business writing. For example, “Can we free up some money from the budget?” is something you might legitimately write. The spam filters, however, will love to kick it out.

  3. Step 3

    Make sure you use your subject line; don't leave it blank. Not only are you failing to capture your reader's attention and inspire them to action with a blank subject line, but this how spammers try to trick people into opening the message.

  4. Step 4

    Send only solicited attachments. People have become very wary of unsolicited attachments as many of them are infected with viruses or contain other nasty and harmful software. And, just maybe, if you stop sending them to others, they’ll stop sending them to you.

  5. Step 5

    Speak in a nice voice; don’t SHOUT. A message written in all capitals is a common sign of spam. Besides, in the land of the Internet it’s considered yelling.

  6. Step 6

    Bypass any words that might be interpreted as having an adults-only meaning.

  7. Step 7

    Make sure the date on your computer is properly set. An incorrect or missing date is another common spammer trick.

Tips & Warnings
  • Understand your audience then make your subject line compelling by using words that are meaningful to it. Be sure to use an active rather than passive voice.

Post a Comment

Post a Comment
  • Have you done this? Click here to let us know.
I Did This

Related Ads

Internet
Virginia DeBolt,

Meet Virginia DeBolt eHow's Internet Expert.

Get Free Internet Newsletters

Copyright © 1999-2009 eHow, Inc. Use of this web site constitutes acceptance of the eHow Terms of Use and Privacy Policy.   en-US Portions of this page are modifications based on work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

Demand Media
eHow_eHow Technology and Electronics