By
eHow Personal Finance Editor
Difficulty: Moderately Easy
Step1
Assess if your employer contributes to your 401k plan. Several employers contribute a matching amount of your contribution to your 401k, either in cash or stock. If your employer matches it in the form of your company’s stock, you have little choice but to accept it. If the employer does not contribute at all (or in the form of stock), you have your options open.
Step2
Diversify. That’s the golden rule of any investment. If you’ve put in all your money in your company stock just because it is doing well, remember that the tide could change anytime. If the stock crashes, you will lose everything. On the contrary, diversifying helps because if a particular stock slides, another well-performing stock will even out the losses. Ideally you should not invest more than 20 to 25 percent in a single stock option, including that of your company.
Step3
If you already have invested in your company stock independent of your 401k, it makes sense to invest in other companies.
Step4
Your company stock is like any other stock option. Know the basic precautions well. Analyze its financial condition before you invest. Is it financially stable? What are the prospects? What do the company stock trends suggest? Learn more. Keep an eye on the annual report and quarterly report. These should give you some sense of how much you should invest in your own company.
Step5
Check analyst reports. Analysts usually give a fair idea about any company’s standing.
Step6
Consult a financial advisor to help you with your investment in the company stock. While company officials may paint a pretty picture, a third party analyst will be able to offer you a telling insight or two.
Step7
Take into account the tax benefits of investing in your company stock. Upon retirement, if you choose to withdraw your company stock, you will pay taxes only on the cost of the stock during the time of acquisition.