By
eHow Culture & Society Editor
Difficulty: Moderately challenging
Step1
Check to make sure your intended recipient's company does not have a no-gift policy or a limit on the dollar value of gifts that its employees may accept. The company receptionist or personnel department can usually tell you this, sparing you an awkward conversation with the recipient.
Step2
Consider how the gift will be received, what it will say about your company, if it's actually a benefit to the recipient, and how likely it is that the gift will remind the recipient of you and your company.
Step3
Know your recipient so that you can purchase a meaningful gift. Make mental notes when someone tells you about their recent dieting efforts, comments on their favorite flower or expresses a penchant for pistachios.
Step4
Choose top-quality, brand-name products when purchasing business gifts. Cheaper, lesser-quality products may send a negative message to your recipient about how much value you place on the relationship.
Step5
Give appropriate business gifts at the appropriate times, usually as soon after the event as possible. If you send a box of chocolates before your client signs the contract, not only do you run the risk of offending someone on a diet, but your gift could be seen as a form of bribery.
Step6
Write a short note to accompany your gift for an extra personal touch.
Step7
Make the effort to deliver the gift in person, if possible. This extra effort will help add further emphasis to the thoughtfulness of your gesture.