The marketing materials you create for your nonprofit are part of its public face. They should be nice enough to give to a company's CEO - but not so lavish that the same CEO wonders if donations to your group will go for fancy business cards and press kits.
Know your organization inside and out. The key to any writing assignment is knowing your product. The better you know the product, the more concise you can be.
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Include your mission statement on every piece you generate.
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Establish partnerships with corporations in your community that will allow you to get your printing for free. For instance, if you are a nonprofit school, go to a local credit union and ask them to pay for the printing of your newsletter for two months in exchange for an ad and their logo in the newsletter. If you are a museum, go to an art store, and so on. It's truly amazing what you can achieve just by asking.
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Purchase a good desktop publishing program. Two user-friendly and inexpensive programs are Adobe Pagemaker and Microsoft Publisher. Use these to create business cards, letterhead, Web page designs and more. You can even generate all of your organization's business forms from these and save a ton of money on printing costs.
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Ask your board of directors to get involved. Once you have an idea of what you might need - and what you don't want to create or print yourself - tell them your wishes and enlist their help.
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Find the corporations in your community that have PR departments that can create materials for you - most major corporations have print shops that are required to do some sort of community service. Find out which ones do and don't be shy about approaching them.
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Keep it simple and small. You'll have a better chance of accomplishing your goals on a tight budget. Between self-created materials, partnerships with community organizations and board support, your marketing materials can look like a million bucks for just pennies.
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