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Step 1
Consider carefully whether this will be money well spent. The initial cash outlay for outdoor advertising varies according to the market, but is more expensive than many other advertising methods. However, given the fact that thousands of people per day may be exposed to your message, billboards are very cost-effective.
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Step 2
Decide who you want to reach with your advertising message and select the appropriate size billboard. Take into consideration the cost of various sizes of billboards. If your company has a physical location, use a smaller sign to direct traffic to your place of business.
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Step 3
Check out billboard sizes: Typical billboards are 14 by 48 feet, 12 by 24 feet (30-sheet) and 5 by 11 feet (8-sheet). The largest sign is the one you most often notice along the freeway. With this sign you get the maximum exposure. Because of the different placement requirements for smaller signs, as the sign decreases in size, the market exposed to the message becomes smaller and more centralized.
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Step 4
Find someone to design your billboard. Most advertising agencies have a department that handles outdoor advertising, and the billboard companies themselves have in-house designers to assist you with your ad.
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Step 5
Stay involved during the entire process. Don't let yourself get pushed aside in the design phase, and speak up if you feel that the placement of your billboards is not adequate.
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Step 6
Physically monitor the rotation and placement of your signs. Notify the company immediately if you discover your ads are not being placed as agreed.
Comments
authorpkledzik said
on 9/28/2009 That's great. However, I still haven't found a way to those that sell the space for an advertisement. I've talked to those doing the grunt labor etc, just not those that own the billboards. Any help with that? I'm just outside of Chicago.
authorphilipkledzik.books.officelive.com
weboffersmall said
on 10/11/2008 advertise your website, with over 10,000,000 views a month and thousands of replies daily.
http://weboffersmall.adpost.com/
Saimon said
on 7/29/2008 Most of my friends use this download center for a proper soft, music, programs etc at http://megaupload.name/
BillboardDesign said
on 1/14/2008 Billboards designed and printed on high quality UV-resistant 3M materials for 90ยข a square foot. Best prices in the business.
Ohio-Billboards.com
cobyneill said
on 12/18/2007 It is the top creative people that really know how to design
great billboards. It's tricky. To create a great billboard takes
talent. On my website, I have two that I am proud of.
www.cobyneillcreative.com