Difficulty: Moderately Easy
Things You’ll Need:
- Direct Mail Pieces
- Newspaper Ads
- Promotional Items
Step1
Form your own in-house advertising agency. Traditional outlets like newspapers and magazines offer discounts to agencies that place advertising with them. Using this tactic, you're also more likely to receive early notices of special rates and the first shot at remnant space ' ad space still available at press time that is offered at a significantly lower rate.
Step2
Place ads in lower-priced publications like weekly shoppers, charity and trade newsletters, and college and community newspapers.
Step3
Use the classified section of your local newspaper for both classified and display ads. Often, small display ads can be run in the classified section of newspapers and magazines for less money than it would cost you to run the same ad in another part of the publication.
Step4
Offer to put your suppliers' logos in your display ads in return for a small contribution toward the price of the ad.
Step5
Ask your existing customers to help you spread the word. Satisfied customers are your best and cheapest way to advertise.
Step6
Take matters into your own hands. Distribute handbills and fliers on the street, under car windshield wipers, and to local businesses. Leave hanging ads on doorknobs in residential neighborhoods and throughout apartment complexes.
Step7
Participate in a coupon mailing. There are usually a number of companies that participate in each mailing, which reduces the cost considerably.
Step8
Purchase a magnetic sign to place on your vehicle. You can remove the sign when you need to, and you'll have your own mini-billboard on wheels.
Comments
webmagnets said
on 4/30/2008 There is a new cheap advertising method I found. Advertise on the back of other people's business cards. Check out this site: http://www.unlimitedbusinesscards.com
webmagnets said
on 4/30/2008 There is a new cheap advertising method I found. Advertise on the back of other people's business cards. Check out this site: http://www.unlimitedbusinesscards.com
skyberrys said
on 9/22/2007 Try out Group Advertising - Group advertising is when a group of small businesses with a common target market get together to purchase a full page ad in a magazine aimed at their common target market. It is a way to get your product into the minds of customers. A good site to check out is groupadnetwork.com
babybird11 said
on 7/2/2007 you can place a cheap advert at www.bestcompaniesintheworld.com it will get you business! cheapest adverts are £10 ($20) for a permanent place! upto whatever you require!
Ballast said
on 11/25/2006 Online advertising is expensive and potentially a waste of time and money if you aren't careful. Stay away from pixel advertising. Don't know about AdsBay (listed above) but I'm skeptical. Check adbrite.com they list a ton of websites that are selling advertising spots. This way you choose a somewhat related website to have your ad placed on. They also show the traffic they get, average click through rates, cost per click. They are used by a TON of well known websites to manage their advertising programs. Or you could choose a long shot with a low cost potentially high upside by advertising on sites boasting the next neatest idea (see advertisingpyramid.com as an example). Good luck and do your homework!